MOATUnmoatableAnalytics

Free — no paid tier, no trial clock

Know your traffic without surveilling your visitors

Unmoatable is lightweight, cookie-free web analytics — a free alternative to Google Analytics. See who's visiting, where they come from, and what's working, without collecting a single piece of personal data.

No cookies, no banners

Visitors are counted with a daily-rotating anonymous hash — no cookies to consent to, no personal data stored, ever.

One tiny script

A dependency-free snippet under 2KB. Your pages stay fast, and single-page apps are tracked automatically.

Everything that matters

Visitors, pageviews, bounce rate, time on site — with breakdowns by page, source, campaign, country, and device.

Bots filtered out

Crawlers are dropped and datacenter traffic is flagged, so your numbers reflect real people by default.

See it live

A real-time view shows who's on your site right now, alongside daily, weekly, and monthly trends.

UTM campaigns, decoded

Sources are grouped into channels automatically, and a built-in UTM builder keeps your campaign links consistent.

Frequently asked questions

Is Unmoatable Analytics really free?

Yes. There's no paid tier, no trial clock, and no credit card required. Sign up, add the snippet, and you have full analytics for your sites.

Do I need a cookie consent banner for my analytics?

Not for ours. Unmoatable sets no cookies and stores no personal data — visitors are counted with an anonymous hash that rotates daily and can't be traced back to a person. There's simply nothing to consent to.

Will the tracking script slow down my site?

No. The script is under 2KB, has zero dependencies, and loads with defer, so it never blocks your page from rendering.

Does it work with single-page apps like React, Next.js, or Vue?

Yes. The script tracks client-side navigation (pushState and popstate) automatically — no route-change code needed.

What data do you collect about my visitors?

Aggregate, non-personal data only: page paths (with query strings stripped), referrer, country and region, browser, OS, and device type. IP addresses are never stored, and known bots and datacenter traffic are filtered out of your reports.

Can I share the dashboard with my team?

Not yet — team workspaces are on the roadmap. Today each Unmoatable account manages its own sites.

Set up in under a minute

Add one line to your site and watch the first pageviews arrive.

<script defer src="https://ingest.unmoatable.com/pa.js" data-site-id="YOUR_SITE_ID"></script>
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Unmoatable Analytics — free, privacy-first web analytics